Projects do not fail because we measure too little – they fail because we measure the wrong things. In complex transformations, leaders often rely on traffic lights, scores and dashboards that increase confidence without reducing uncertainty. This session introduces the measurement mindset: the idea that anything that matters can be measured if we define it clearly enough.

Based on his latest book How to Measure Anything in Project Management, Alexander Budzier draws on evidence from major projects and behavioural science, exploring how measurement is not about precision, but about reducing uncertainty in the decisions that matter most. The goal is not more data, but better decisions under uncertainty.