Messaging and Communication

I listened to a webinar last week called Deciding the Key Things to Explain to Stakeholders During Transformation. It was delivered by Jo Ann Sweeney who I met when co-editing the Handbook of People in Project Management a few years ago.
Jo Ann specialises in communications in business and change projects and I thought this would be a good session to gain some insights for PMO practitioners. Insights not just for the programmes and projects they support and the change professionals they might work with – also their own communications from the PMO to their own stakeholders.
There were three key things worth sharing – the concept of the elephant and the rider; overarching themes and how to structure messages.